If I ever opened this dream of a bookstore that lives in my imagination — which I never will, by the way — I would call it “Cheers Without Beers.” And all of you would be Norm (or Linda, or Tanya, or Seth, or Mike, or whatever your name actually is), and you would walk in, and everybody would shout out “Norm!” and then instead of pouring you a beer they would say, “Oh my gosh, we just pulled out Colson Whitehead’s